Adidas "Improvisation"
Cannes Lion-winning spot featuring former NBA Finals MVP Chauncy Billups, as he gets creative with a uniquely difficult defender. Created for the "Impossible is nothing" campaign.
Adidas "3 courts"
A mystery man interrupts 3 pick-up games while testing out the Adidas 1.1 Intelligent Basketball Shoe. A very early version of the "viral" youtube video.
Adidas "Transform"
Technology morphs into different forms in this spot announcing Adidas' 1.1 Intelligent Basketball Shoe.